Radio Sales Cafe Members,
This Week's Sales Tip: Difficult projects are easier to tackle if you view a quick three minute YouTube video first. Fixing a leaky pipe, jumping a car battery or converting an audio file to MP3 becomes much easier when you first watch a How To Video on the topic.
Here's an idea that takes this concept a step further: Find a dozen or so local clients that would like to post a Three Minute How To Video on your station's Web Site. A local HVAC Dealer can post a video on changing heating system filters. Swimming Pool/Spa Dealer's video shows the proper way to balance water chemicals. An Auto Repair Center's video can highlight the right way to adjust tire pressures. Landscapers can talk about lawn care tips and Electricians can explain what's behind the circuit breaker panel in your basement.
Your station's How To Video Page will fill up in no time at all and it can't sell out ... You can add as many videos as you can sell. It's a great service to provide to your audience and it's a real money-maker for your stations.
Jim Reilly
American Music Concepts
JingleJim@americanmusicconcepts.com
P 732-604-8625
Listen To Myles Of Classic Rock on TuneIn
Great I love it!
Keith,
Let me know if you'd like me to send you another great idea each via email.
Just send me your email address and I'll hook you up.
JingleJim@americanmusicconcepts.com
