Radio Sales Cafe Members,
This Week's Sales Tip: Visiting with active on-air accounts is as necessary and important as prospecting for new business. Keeping your current accounts engaged can be a chore when their enthusiasm goes down and their buyers remorse goes up soon after the sale. High income reps know the importance of delivering Extra Strength Service Calls with every client visit.
The key to Extra Strength Service Calls is to never arrive empty handed. Bring along interesting articles, helpful sales tips, and ideas to help your current clients make more money. Stopping by each week to pick up a check and make copy changes is not enough to keep your clients excited about your visits. Ex: Each week bring your clients another Web Site that will help them increase sales. Sites like www.score.org, www.smallbiztrends.com and www.theselfemployed.com are great resources for local direct business owners. Money, Inc.and Entrepreneur Magazines are great resources to help you deliver Extra Strength Service Calls to your currents.
Let your competitors drop in for checks and copy changes ... I promise, your clients will take notice and appreciate your extra efforts.
Jingle Jim Reilly
American Music Concepts
JingleJim@americanmusicconcepts.com
P 732-604-8625
