Radio Sales Café

I hope you've taken a moment to join our free marketing information site at www.marketingfirepower.info. I was meeting this morning with a radio client about a service we provide called the Value Story Discovey. It's a great way to uncover what the client should be saying. During our conversation the client said, "I'm looking forward to this, I've been telling the local radio station for months to 'come up with something new'." Clients amaze me. They think that you are responsible for the information that will attract customers to their business. Don't be guilty of letting them think this. Be sure the responsibility for content is squarely on their shoulders. You'll create the message put what's in the message needs to be shared by them from their knowledge of the business. If you need any help uncovering the hidden information your clients have, let me know. I'd be happy to visit with you and offer some ideas.