Radio Sales Cafe Members:
This Week's Sales Tip: As we continue with our 2 Part Series on Pitching 52 Week Contracts, we are looking at the amazing career of Bill DaMost from the western suburbs of Chicago. Bill only sells 52 week contracts and today will are looking at Bill's secret formula for selling annuals.
Bill presents 12 additional added-value services that come with every 52 Week contract he sells. The list of services in every proposal Bill makes include 1) Creating A Musical Jingle, 2) Developing a Facebook Business Page, 3) Setting up a LinkedIn Account, 4) Producing A You Tube Video Channel, 5) Conducting a Crash Course and Twitter Start-Up Session, 6) Producing a professional sounding Telephone On Hold Message, 7) Setting up a client Web Site Podcast, 8) Delivering Company Uniforms/Golf Shirts, 9) Creating Clients own Morning Networking Group, 10) Arranging client Speaking Engagements at Rotary/Chambers, etc. 11) Co-op Consultations with client's favorite Manufacturer/Distributor Reps and 12) Adding Client to an Ask The Experts Morning Show Feature.
Bill delivers on each of these added-value incentives over the 12 month contract, one per month for 12 months. Bill delivers Super-Star Service during the 12 Months and renewals are AUTOMATIC. Who would fire a business partner delivering this high quality service at no charge to the client? Each of Bill's 12 added-value services are skills anyone can learn. They have no out of pocket expenses to Bill but offer endless value to the client receiving them.
Follow in Bill's footsteps and incorporate his incredible selling system and you, too will Bill DaMost!
Jim Reilly
American Music Concepts
732-255-1504
Jinglejim@americanmusicconcepts.com
This is tremendous info. Thanks a lot.
Do you know if there is a $ minimum of the added value or is 52 weeks the only qualifier?
