Okay, new friends, here goes... After a degree and 10 plus years of broadcast radio experience in sales and announcing in various formats, I have started a completely NEW station for the "enemy" in many eyes of those with traditional AM/FM radio management experience; internet radio.
My reasoning could make up a whole discussion in itself. My problem is that due to disability, I am left without the ability to drive to visit prospective clients, and can't do it all alone. I have a producer for spots, a webmaster, one part time announcer, my wife in the office manager position, and myself wearing all other "traditional" management hats, as well as being a morning announcer Mondays through Fridays.
With all this being said, I am looking for a team to develop into a local and regional sales team, and having problems connecting with applicants. My offering is an unheard of 40% straight commission on paid invoices. I haven't found one person willing to take that step. Any suggestions on how to find that first a.e. to start generating revenue? We are just 6 months old, with a ground floor opportunity.
twitter@wateringholeRdo
Hello Charlie,
I'll be glad to include this discussion in next week's newsletter, and hopefully you'll get some helpful input from our members. If you care to, you are welcome to post a free classified ad in the Radio Sales Employment Opportunities section of RSC; I believe www.rbr.com also has an extensive free radio sales classifieds section.
Good luck to you!
Rebecca
Hey Charlie, congrats on the new venture and best of luck.
Wow, I think 40% is really great. A good salesperson could make really good bucks,
but to me the critical element is timing. I know a lot of people who work off straight
commission, but most, at least, started with some kind of a base, for 90 days. A
person's gotta eat while out there making those presentations, you know. I'm sure
cashflow is the big issue and for a new venture, that's very understandable. But if
there is any way to put together a plan where the new salesperson could at least
be earning something to keep gas in the car, food in the fridge, etc. it would probably
really pay off. Maybe even offer the base for 90 days with a smaller commission rate
and kick over to the full 40% starting in the 4th month....and...based on collections, not
billing. Just one guy's thought.
David G.
