Radio Sales Cafe Members,,
Good Monday morning to you ... I hope you have a very profitable week.
This Week's Sales Tip: This week we'll look at an industry that I have written extensively to you about but now with a new twist ... Read on and uncover a new way to crack the Real Estate industry.
Jim's right. Working to brand an individual Realtor with an agency, rather than trying to sell the agency itself, is a much better approach. It's far easier for an individual to measure the effectiveness of his advertising than it is for an agency.
The right agent, someone who's sharp and aggressive, with a good attitude and willing to commit to the development of his or her personal brand over the long haul with a consistent, daily schedule of ads, can become enormously successful in a local market. I've worked with several different individuals along these lines and each has had good success. One in particular, a newcomer at that time -- both to our community and to working in real estate (he grew up working in his family's automobile business in Sokane) -- in the space of a year leap-frogged over most of the other 65 or so agents in town to become THE real estate go-to guy in town, with an audacious campaign we created for him: "Real Estate 101, with Pullman's Real Estate Expert, Chud Wendle." I'll attach a sample below. Glad to share details if you're interested.
