Radio Sales Cafe Members,
Good Monday morning to you ... I hope you have a very profitable week.
This Week's Sales Tip: Shopping Downtown is coming back in a very big way in all sized markerts throughout the USA. Just look at your local Downtown Shopping District and I bet it's filling up with quaint new specialty shops and locally owned restaurants ... The only trouble is that they are not organized and they certainly don't have a strong marketing program ... until now!
Hitting the pavement with some good old community organizing is all it takes for your local Downtown Merchants to see the light ... There is strength in numbers when your Downtown Merchants join forces. They all have a common goals to build traffic/increase sales and you're just the one to help them do it. Look for the unique selling proposition like access to the local river walk, free parking, a safe shopping experience or just the simple concept of Shop Local will appeal to your Downtown Merchants. Develope a slogan for your Downtown, create a series of spec spots for the upcoming Holiday Selling Season, make the package reasonable and watch what happens. As merchants sign up, spread the word and all their neighbors will sign up too.
Take the project one step further like they did in Eldorado, Arkansas ... the local radio station bought a jingle package for their hometown and the marketing program is taking off like a rocket. We just did the same thing for Lakeport/California, Danville/Kentucky, Yuma/Arizona and many other Downtown Districts around the country.
Jim Reilly / American Music Concepts
JingleJim@americanmusicconcepts.com
P 732-604-8625
