Radio Sales Café

Radio Sales Cafe Members,

Good morning to you ... I hope you have a very profitable week.

This Week's Sales Tip: There are four million babies born in the United States every year and 500,000 of them are born to teenage mothers. There are 500,000 babies born every day world wide and there are slightly more males born than females ... That's a lot of babies and a prime opportunity for your stations.

This overlooked segment of the population needs some attention so let's start a Station Mothers-To-Be Club. When your audience members get the great news that they are expecting invite them to join your Station Mothers-To-Be Club. You can host a series of workshops once a quarter at a local Holiday Inn with a nice mix of speakers including Health Care Providers, Day Care Centers, Kids Clothing/Furniture Stores, Shower Party Planners, etc.

Dedicate some space on your stations web site to post announcements and feature a photo gallery of all the new babies born sponsored by a local photography studio. Top off the program with a blast of Twitter and Facebook promotions and you'll have a very nice Station Mothers-To-Be Club that will generate revenue for you 52 weeks a year. Oh baby ... This is a great sales tip!

Jim Reilly
American Music Concepts
Jinglejim@americanmusicconcepts.com
P732-604-8625

Great idea! Any hook for an on-air promotion that can be targeted to specific sponsors are always the best for multi-month and annual NTR. Love it!

Gregg's Bio | Inbound. Digital. Design. Marketing Junkie. '80s Moonwalker. I create advertisers for radio stations. | Creator of The Award-Winning Radio Sales Website.

This is a wonderful idea here.   Could you please send me your proposals and share with me more information how the radio station profits and makes money off this.

Thanks so much.

Melissa

Melissa@womtradio.com