Radio Sales Cafe Members,
Good Monday morning to you ... I hope you have a very profitable week.
This Week's Sales Tip: Every Station in America has a Corner Office ... It's the nicest office in the building and it's where your General Manager calls home.
Ask your General Manager if He/She would like to schedule a series of interviews in the Corner Office with some of your best clients and a few of your toughest prospects. Keep the interviews to around 27 minutes and sell the program to a local Bank, Credit Union, or Insurance Company. The sponsor of the program gets an opening :60, a :60 during the only break and another :60 at the end of the interview. Broadcast the interviews on Sunday mornings and run the program 52 weeks a year. Clients and prospects will line up for interviews if the package is reasonably priced and so will the exclusive sponsors of the series.
Inside The Corner Office is a great opportunity for all parties concerned and your listeners will enjoy a weekly look inside the Big Guy's Office. There's money to be made with this idea and I bet your GM will be anxious to get started.
Jingle Jim Reilly
AmericanMusicConcepts.com
JingleJim@americanmusicconcepts.com
P 732-604-8625
What would the interviews be about?
