June 26, 2014 6:58 AM PDT
Radio Sales Cafe
This Week's Sales Tip: Here's a very simple concept that will help you close your first Security Alarm account.
Your local newspaper carries a daily Police Blotter reporting on the local troublemakers, auto accidents and assorted events that call for a Police Department visit. Wrap an open and close around the daily Police Blotter reports from a local Security Alarm client and watch what happens. Your client will get instant feedback from family, friends, current accounts and new business prospects. Top off the commercial with a personal message from the President of the Security Alarm Company as an added insurance on more feedback/results.
People love Police Activity ... The Cops TV Series is now in it's 27th season. This idea will work and can get you a Security Alarm Account on the air by the weekend!
Jingle Jim
732-604-8625
