Coffee Company Promotion Idea

    • 9 posts
    August 5, 2014 9:08 AM PDT

    Good Morning everyone.. This is the first time I've posted anything here, but now I think It's time I do.. I need some help coming up with a "killer promotion" for a coffee company on my nationally syndicated radio program. The program is an all 80's based music show.

    Any suggestions/help would be great!

    • 21 posts
    August 6, 2014 4:38 PM PDT

    Hey Dean, 

    If you could tell me the name of the coffee company and a little more about your show, I'd love to take a crack at coming with a good promotion for you.  Shoot me  a message or email me the information and I'll get cracking!

    Bob

    • 9 posts
    August 6, 2014 6:36 PM PDT

    Thanks for your help Bob... The name of the company is Death Wish Coffee Company and my show is an all 80's music based program called Retro 80's Weekend. Any help you can give would be fantastic.

    Thanks in advance !

    • 21 posts
    August 7, 2014 8:03 AM PDT

    Are you looking for a way to give coffee away of the air?  Or drive traffic into locations?

    • 9 posts
    August 7, 2014 8:11 AM PDT

    Give coffee away.. I don't think they have retail locations.

    • 21 posts
    August 7, 2014 8:37 AM PDT

    OK Thanks

    • 13 posts
    August 8, 2014 1:37 PM PDT

    How about having people email or tweet you lyrics from 80's songs that are about needing (or having) a lot of energy.

    Or having them email photos that show them putting out a lot of energy, looking particularly crazed. They'd look good on your website!

    • 108 posts
    August 9, 2014 9:00 AM PDT
    Dean,

    We just finished some great 80's style jingles along the lines of REM for Rockin Joe's Coffee.

    Send me back your email address and I'll forward them to you.

    Jim Reilly
    American Music Concepts
    Jinglejim@americanmusicconcepts.com
    • 9 posts
    August 9, 2014 9:27 AM PDT

    Jim,

    My email address is dean@midyorkradiosyndication.com

    Thanks for your help!

    • 994 posts
    August 13, 2014 2:45 PM PDT

    Dean,

    Have you considered getting the coffee roasters to come up with a "Dean's 1980 Blend" (or whatever you choose to call it), labeled and branded as such, and available only via your program.  You could drink it, serve it to guests, talk about it on the air, make it special, invite your listeners to sample it/buy it, etc.  Maybe couple this with some thematic coffee mugs awarded to listeners via trivia contests, etc.  

    • 13 posts
    August 13, 2014 2:57 PM PDT

    Nice idea !

    • 9 posts
    August 13, 2014 4:57 PM PDT

    Awesome Rod... Thanks so much!