Forums » The Round Table: Brainstorming & Problem-solving

Creative 1st Quarter Promotions

    • 17 posts
    October 1, 2014 11:18 AM PDT

    Hi All,

    This group has been very helpful.  I am looking for new fun creative money making promotions that you run to boost your First Quarter sales.

    Right now all we do is a "Cabin Fever" Buy one radio spot get one free. 

    What are some money making promos you do.

    Please share your ideas.

    Kind Regards,

    Melissa :)

    WOMT Radio

    Manitowoc, WI 54220

    • 12 posts
    October 3, 2014 10:45 AM PDT

    How about a business of the day in January.

    Each weekday you feature a different local business that gets a 5 minute interview on the station in the morning show,  as well as 10 x :60 second feature commercials that tell listeners about their business / their history / their staff / their mission statement.     During January you should have some unsold airtime to accommodate the longer spots and frequency.  And business people tend to like to talk about their businesses.

    Monday January 5th could be Joe's Plumbing

    Tue January 6th could be Fantastic Furniture

    Wed January 7th could be Ace Transmission etc etc

    Listeners are invited to keep track of the business of the day,  and at the end of the month - those who mail in or drop off the entire list of all 20 businesses are in to win a grand prize.


    • 17 posts
    October 3, 2014 10:48 AM PDT

    Hi James,

    I like that.  What do you think you would charge the businesses for a promotion like this??

    Melissa :)

    • 12 posts
    October 3, 2014 12:33 PM PDT

    I would figure out who your potential businesses are and then figure out a value that makes it attractive to participate.   If you want to use this promotion as a way to attract non-traditional advertisers to your station,  then perhaps keep the investment smaller.

    As for a value.   If a 60 second spot on your station is $20 dollars... then 10 x :60 second ads on their day to be business of the day would be $200.00.    Add in $50 for the interview in the morning show.   And build in another $50 dollars that each business of the day kicks in that the station puts towards the grand prize. 




    =$300.   Build in some 30 second ads to air throughout the rest of the month and you could come up with a package price of $500 a month.

    If that's too expensive for your smaller businesses - then scale back the number of commercials

    Hope that helps

    • 167 posts
    October 6, 2014 6:40 AM PDT

    We pre-sell Q1 with a 2-day phone/fax/email Fire Sale/  Fixed per month packages of 50x, 100x, 150x and 200x for Dec-Jan-Feb-Mar. We have 3 stations in the group so you can buy any level for one station, 2 or all and you can choose any of the months that fit a plan.  A small number of people -  like car dealers, larger retailers who buy Dec for Christmas and February for Valentine's - buy the full packages because of price.

    But the key to selling this otherwise is helping clients with a plan for how they would use the airtime. The argument is that Q1 sets the tone and pacing for your business for the whole year.  This hits a nerve with many advertisers who for themselves, investors or the bank project sales for the year -  if they have a crappy Q1 they spend the rest of the year trying to catch up. "Nothing can help Jan or Feb" they may argue.  But the cost and frequency for the Fire Sale with an idea for how to use it is logical for many, irresistable for others.   We do this annually.  We now have clients who plan events to use the airtime.  We have signed contracts for airtime Dec thru Mar in the first week of Dec.

    From the point of view of the salesperson and manager, this allows better planning and projection.  Additional sales can be made for those who were not offered the Fire Sale or did not take it to what is traditionally a struggle for sales in Q1.  Warning:  the first time sales people tend to not do well on this because no matter what you tell them, they do not prepare their clients for this. They need to be talking about it with clients months in advance, making suggestions and plans.

    • 456 posts
    October 6, 2014 7:45 AM PDT

    Love Diane's idea.

    Another idea would be to plan a major Q1 event. This is a revenue driver for the whole first quarter and if businesses get off to a good start they are much better prospects for the rest of the year.

    A second idea is a coupon book. Businesses buy space in the coupon book. There must be a discount with every coupon. Coupon is good for Q1 only. Station sells the coupon books for a small price.

    • 167 posts
    October 6, 2014 8:10 AM PDT

    The coupon book is a great idea, Jack.  Still drives Q1 sales for clients.

    We do a bridal show in January -  which does not help Q1 revenue as pre-payment in December is required.  But we have considered a Family Expo, an Outdoor Show  -  even a Gun Show....  have you done a Q1 show or event?

    • 456 posts
    October 6, 2014 8:59 AM PDT

    We do a Home Show in Feb. For the 2014 event, we sold 118 booths. We re-signed 105 of those for 2015 within 10 days after the 2014 event.

    We are now looking for a great Fall event idea.