Radio Sales Cafe Members:
This Week's Sales Tip: Need a great idea to keep a new Jewelry Store account on the air with you long after the holidays? Run a series of Gold Parties. Gold Parties are the latest rage. Gold parties are run just like Tupperware Parties, with mostly women gathering at someone's house for food and drinks. But instead of selling plastic, they're pawning off their precious finery.
Gold is currently selling at $1,192 an ounce. Any one of your Gold Buying Jewelry Stores would jump at the chance to run a Gold Party. Women benefit by getting rid of things like faded gold lockets, outdated earrings and other items from the back of their jewelry box. The host serves food and drinks ... and wals away with 10% of the total cash exchanged.
The Jewelry is likely to pay 70% of the value of the pieces purchased and making a nice 30% return on everything he buys. Try this idea with your local Jewelers and I think you'll be surprised how receptive they will be to this gem of an idea.
Jim Reilly
American Music Concepts
JingleJim@americanmusicconcepts.com
P 732-604-8625
