Radio Sales Cafe Members:
This Week's Sales Tip: Sometimes, all it takes to sell a new client is a good idea. Here's a GREAT IDEA that will help you get lots of new clients on the air at one time:
Sell Afternoon Drive-Time Sidekicks. All the big stars have them ... David Letterman has Paul Shaffer, Jimmy Fallon has Steve Higgins. Conan and Andy ... You get the picture.
Invite local business owners into the studio to handle Sidekick duties every afternoon from 4P-5P. Let them intro records, read a few PSA's, and handle the incoming phone calls. Clients will love this idea as they get a real insiders view of what goes on during a typical afternoon radio program. And the best part, if they are priced right, you'll sell these all day long!
JingleJim@americanmusicconcepts.com
American Music Concepts
P 732-604-8625
