Hi All,
I was wondering if any of you have a social media you would care to share. A template would be great. It's always nice when you don't have to regenerate the wheel.
At our stations we utilize Facebook, Instagram and Twitter. I'm thinking about implementing a social media plan. Right now our Facebook is strictly to promote our On-Air shows and giveaways. I want to start to implement more content. For example, I'm thinking Monday's: Motivational Monday's....post a picture with inspirational quote. Wednesday's: News worthy Current hot topic in the community/state/national. And Friday: Weekend fun.
Just wondering what other's do.
I look forward to hearing responses back.
Thanks,
Melissa Strutz
WOMT Radio
I would follow some stations that are similar in the large markets and see what they are doing. Typically they have the budget for a entire social media department.
Just remeber on social media don't promote yourself, it won't get you very far. It is ALL about providing value to the user.
Here is a great resource for ideas http://mashable.com/
One of the best posts you can do is ask a question and keep it yes or no questions. I manage a western bars social media page and simply asking "Jim or Jack" and putting a picture of a Jack Daniels and a Jim Beam bottle got me 38 comments and 2500 people engaged with it. Also great pictures go a long ways as well, you can steal some from the social media page of the bar's page I mange https://www.facebook.com/FlyingXSaloon
Last thing keep your posts short. I have numbers that a post that is 1 line long will perform twice as well as a post that is 2 lines long.
See what kind of comments you get with the attached image.
Hope that helps.
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