Radio Sales Cafe Members:
This Week's Sales Tip: How would you like to sell more 13 week contracts?
If you spread a reasonably priced 13 week schedule out over 12 months it would be a logical buy for almost any client. Make sure there is enough frequency to get results and offer the proposal like this:
Propose a one week heavy schedule for Valentine's Day, St. Patrick's Day, Easter, Mother's Day, Father's Day, Memorial Day Weekend, Independence Day, Labor Day Weekend, Columbus Day, Halloween, Thanksgiving, Christmas and New Year's Eve.
Tell your client, "It makes no sense for us to haggle 13 times during 2015. Let's get one transaction out of the way now so we can spend all of our time working on increasing your sales, not mine."
This is a smart proposal and most clients will get it.
Jingle Jim Reilly
American Music Concepts
Jinglejim@americanmusicconcepts.com
P 732-604-8625
