Radio Sales Cafe Members
This Week's Sales Tip: We've been taking a close look at Prospecting for New Business over the last few weeks. I've been hearing back from many of you for my thoughts on the proper mix of prospecting vs. presenting.
Old school managers dictate "10-15 physical calls per day." New age consultants like Oren Klaff, author of the new incredible book, Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning The Deal believe that less is more.
Four client meetings per day, two AM presenting/closing calls and two prospecting calls is the way to go. Keeping a log book is the essential part of an effective prospecting program as you track your phone calls, discovery appointments and presenting/closing new clients.
Please call me to discuss your 2015 Prospecting Program. I would love to hear from you.
Jim Reilly
American Music Concepts
jinglejim@americanmusicconcepts.com
P 732-604-8625
