The Ultimate Marketing Vehicle

    • 993 posts
    December 8, 2014 10:23 PM PST

    "Location-based Technology Opens Door for Targeted In-Car Ads"

    So reads the headline in an article today (12/8/14) from Automotive News.  It goes on to say:

    Radio has long been the medium of choice to deliver ads to drivers, but the revenues from those ads always have accrued to broadcasters. With automakers interested in monetizing their infotainment systems, in-vehicle advertising offers the promise of potential revenue from opportunistic marketers hoping to reach drivers on the go in more creative and more targeted ways.

    Cars, radios, smartphones, software...the pieces are there, but how to combine and deploy them remains uncertain.

    This much is certain.  Radio remains in the driver's seat because it is the only ear-driven medium. Coupons displayed on the console or other screen are recognized as distractions to drivers.

    "...audio will play the largest role, but it's possible that supplementary visuals on the screen could be directed at passengers.

    Laszlo said, "No marketer in the world wants to discover their ad was responsible for a car accident." 

    Here's a link to the full article.