Radio Sales Cafe Members,
This Week's Sales Tip: In Part 2 of our 3 Part Series on Prospecting, we will take a look at the second hottest category for radio sales for 2015.
Part 2: Professional Prospecting. Professionals are looking to local radio to build their brands. Professionals are educated, motivated, and determined to build their businesses and they know that marketing is the essential element to achieving growth.
Lawyers, Insurance Specialists, Accountants, Tax Advisors, Financial Planners, Real Estate Agents, Mortgage Lenders, Health Care Advocates, Funeral Directors ... We had an amazing year of closing radio station deals with Professionals and I expect it to continue in a big way in 2015.
As you plan out your 2015 Prospecting Program, make sure you include a full court press with Professionals.
Jim Reilly
American Music Concepts
jinglejim@americanmusicconcepts.com
P 732-604-8625
