a sweet dreams campaign that capture their future dreams eg pilot, musician, chef , policeman , so there is emotional connection between, studying , sleeping and the future, after all the student go to college to start the journey of catching sweet dreams for their future.
My largest account is a furniture store who also specializes in their own brand of mattresses and he sells a TON of them. Our AM DJ's on our Top 40 station were each given a king mattress of their own (they chose the style) for their homes so every morning they do LIVE endorsements for them and it works like a charm! My client then runs recorded ads in support of his mattress lines.
Linda, would you be willing to post (or email me) a few examples of the recorded ads your client is running, and a sample of the DJ endorsements? Would love to hear them. Thanks!
Share this page with your family and friends.