Best Radio Promotion for Selling Mattresses to College Students?

    • 42 posts
    April 17, 2015 1:26 AM PDT

    a sweet dreams campaign that capture their future dreams  eg pilot, musician, chef , policeman ,  so there is emotional connection between, studying , sleeping and the future, after all the student go to college to start the journey of catching sweet dreams for their future.

    • 6 posts
    April 17, 2015 5:59 AM PDT

    My largest account is a furniture store who also specializes in their own brand of mattresses and he sells a TON of them. Our AM DJ's on our Top 40 station were each given a king mattress of their own (they chose the style) for their homes so every morning they do LIVE endorsements for them and it works like a charm! My client then runs recorded ads in support of his mattress lines.

    • 993 posts
    April 17, 2015 10:58 AM PDT

    Linda, would you be willing to post (or email me) a few examples of the recorded ads your client is running, and a sample of the DJ endorsements?  Would love to hear them.  Thanks!