Hello everyone!
This morning I received an email from one of our Canadian members, Rebecca Jemmett of Westlock, AB; she wrote, "Our station manager has tasked us with creating our own self-promotional ads to run on our station. I was just wondering if you had ever done something similar to that and if so, do you have any pointers for me?"
This topic has been broached before (Self-promotion on Your Station and Ads Promoting the Advertising Department), but if you have fresh tips or sample scripts you'd like to share, it would be greatly appreciated.
Thanks in advance!
Rebecca
The best thing you can do is testimonials. Have the client come in and ask them some questions about their experience working with your company or a particular sales rep. If they're willing to share things like how many dollars their business is up or a % this is gold. I look for well known clients or advertisers and for small businesses. We get a lot more pop from those two categories.
