Forums » Radio News

Programmatic buying ?

    • 74 posts
    May 9, 2015 2:06 PM PDT

    Programmatic buying.

    So do you see this taking off. One of the large radio groups is trying to get this off the ground, and I think the Jelli folks are doing something too.

    Is this this a fad (Google tried something like this in the past), or will it take off this time?

    How will it impact smaller markets,and small groups.

  • May 15, 2015 6:13 AM PDT

    I think this one is really hard to predict.  As much as I see BIG operations favoring it, I don't see small markets/stations investing that kind of time and money it would take for ... exactly what benefit to the stations?  Maybe I'm missing something, but the more I learn about this programmatic concept, the more I don't like the concept.  Guess I'm old school like that.  Love to hear other perspectives on it though.

    • 74 posts
    May 15, 2015 7:06 PM PDT
    I think this will give large groups another way to have a direct link to agencies. Making it difficult for small stations and groups to get a buy. I hope that if it does becomes a standard, that it will be accessible to all stations, and will not require expensive software or unreasonable criteria.