Programmatic buying.
So do you see this taking off. One of the large radio groups is trying to get this off the ground, and I think the Jelli folks are doing something too.
Is this this a fad (Google tried something like this in the past), or will it take off this time?
How will it impact smaller markets,and small groups.
I think this one is really hard to predict. As much as I see BIG operations favoring it, I don't see small markets/stations investing that kind of time and money it would take for ... exactly what benefit to the stations? Maybe I'm missing something, but the more I learn about this programmatic concept, the more I don't like the concept. Guess I'm old school like that. Love to hear other perspectives on it though.
Share this page with your family and friends.