Radio Sales Café

Anyone have a great idea for a downtown Christmas promotion?

Consider a nostalgic Christmas promotion, complete with carolers. Make it an old fashion Christmas, package radio spots with web signage and a promotional schedule that drives listeners to the web site. Do remote broadcasts at various participating downtown businesses, Use the song Silver Bells as the theme, you know "City Sidewalks, Busy Sidewalks." Station personnel caroling and serving hot cider or cocoa. Maybe tie the broadcast events to a local charity or soup kitchen. Use the new "Christmas Carol" movie with Jim Carrey to tie to a movie event. Consider doing some promotion of local church events cantatas and Christmas plays. Local businesses will sponsor interviews with local stars of these types of events. Ask local clergy to read the Christmas story on the air or local business people to read excerpts from their favorite Christmas story. Give in kind gifts, offer your regular advertisers the opportunity to give some air time to their favority charities. for example if a business spends $1000 for the holiday give 100 psa to their favorite charity for the new year. This kind of good will can not be bought and will help you sell your clients in the future.

Thanks ....All great ideas.

I just launched a shop Downtown Lima On Air and On Line Promotion. I can send you a copy of the proposal and the web componets plus the commercial if you would like. Let me know and I will get it over to you right away.
Tiffany Kayser
Maverick Media of Lima

We are doing remote broadcasts for the downtown Christmas celebrations in our area. We get some of the local businesses to sponsor it and then broadcast from their shop for 1 hour.

That would be great. Please send it to [email protected].

Thanks for all the great ideas.

Tiffany: Would you mind sharing your Downtown Lima Promotion with a small market in N.C.? Would love to see it as we have 3 "small" towns within our county and each is a picture perfect place for a charming promotion during the holidays.

Thanks.
Jan Liverman
[email protected]
Pinehurst-Southern Pines, NC

Tiffany, I would also appreciate your info- please email to [email protected] or fax 406.765.2357. Thanks so much. Bonnie

I would also like to see your promotional material. Please send it to [email protected]
Thanks!

Would you mind sending this informaiton to me in New Hampshire? Love to see other ideas.. We have a very difficult downtown group of merchants. Might be something they would respond to. Thanks!

Sue Wells

Hi Tiffany: Would you mind sharing the proposal for the online promotion and Downtown Lima On Air, plus the commercial. Checked my email and I still had not heard from you. Thanks for sharing.
[email protected]