Bill Wayland has a question re: coupon magazines. He writes, "We have a great number in this region, similar to: spectrummonthly.com, and they are doing well. Have any of your readers come up with an effective way to combat them?"
Bill Wayland
WCAP- Lowell Ma.
I tell clients they can reinforce the effectiveness of the coupon with radio and mentioning the offer in their radio ad. They will definitely get a better return on investment.
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