Coupon Magazines

    • 1373 posts
    September 15, 2015 11:05 AM PDT

    Bill Wayland has a question re: coupon magazines.  He writes, "We have a great number in this region, similar to: spectrummonthly.com, and they are doing well. Have any of your readers come up with an effective way to combat them?"

    Bill Wayland

    WCAP- Lowell Ma.

    [email protected]

     

    • 74 posts
    September 19, 2015 12:28 PM PDT

    I tell clients they can reinforce the effectiveness of the coupon with radio and mentioning the offer in their radio ad. They will definitely get a better return on investment.