November 9, 2009 1:52 PM PST
When I was in Sioux City, we used to have the public guess the first date and time of day that the wind chill would reach 100 below. This happened every year there, you might have to pick another number - it got people talking, covered progress on the news, had the quest for the wind chill sponsored by a local business or two, printed up wind chill charts we gave away with client & station logo's, ran promos on the air promoting the times our reports would air, could set up displays at the retail location, maybe do a remote on the night/day it was going to happen etc. We were able to keep the public engaged over time with this - started right after the holidays so it picked things up a bit for 1st qtr.
Give the snowmobile trade donor a chance to pay for sponsoring this promotion too! They are going to get a plug anyway and the competitors aren't going to sponsor this, but he isn't left out this way!
Lyn Stoyer
North American Broadcasting Company
Columbus, OH.
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