Just read this in today's Radio Sales Today*:
Holidays are prime time for jewelry co-op
The 4th Quarter holidays are upon us, and that’s a big time of the year for Jewelry co-op via fine jewelry retailers.
Luxury watches are a big mover for the December holidays and there are some excellent co-op programs for them. Rolex, Raymond Weil, Patek Philippe and Tag Heuer are just a few of the luxury Swiss brands that offer co-op. In addition, Pandora bracelets and charms and big sellers from the December holidays all the way through Valentine’s Day, as are Mastoloni pearl jewelry.
Luxury retailers are invested heavily in billboards and glossy magazines, so put together a co-op-based campaign that reflects their branding and high-end image.
What holiday ad campaigns/promotions are you planning for local jewelry stores?
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