Auctions and Antiques - What works for them?

    • 18 posts
    November 6, 2009 5:48 AM PST
    I have two antiques and collectible accounts and one quality auction house who are wed to trade publications and local print. Anyone had any success in these catagories?
    • 7 posts
    November 9, 2009 10:21 AM PST
    Yes! I did a promotion where we had someone doing a Antiques Road show event. People came to get their stuff appraised. Did it with the local mall and had 300 people show up. Copy made refererence to the show. Ran a campagin in one week 60 commercials split up on two radio shows. Very Successful!
    • 3 posts
    November 9, 2009 10:28 AM PST
    Create and Antique and Collectables Fair and invite antique stores to invest equally.
    It can eventually grow into a street fair with additional vendors.

    Mimic the Antiques Road Show with local appraisers of various types of collectables (coins; magazines; art; furniture; misc.) Invite the public to bring up to three items for valuation.

    Good luck -

    Mike Kerr
    Peak Broadcasting
    Fresno, California