Hello Allen,Great question; thank you for posting! We'll include this in this week's newsletter, but there's one discussion thread you might like to check out if you haven't seen it already: Main Street businesses relying solely on Facebook for advertising - what to tell them?
Rebecca
I generally help my clients by reminding them that they still need to direct people to their sites. "Radio inspires, internet informs." By having their radio announcements direct traffic to their websites and Facebook they will attract more than just their friends and current clients. This philosophy makes sense to them and has helped me with selling them radio spots.
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