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Is Anybody Feeling Threatened by Pandora, etc.?

    • 1113 posts
    March 28, 2016 7:30 PM PDT

    According to everything I've been reading and hearing, the future is not bright for Pandora - which has turned out to be a decent jukebox, but dismal as an advertising alternative to real radio.

    Just wondering if any RSC members have lost any local advertisers to Pandora...or if you're hearing local advertisers on it.

    Recent articles:

    Bloomberg: "Pandora Still Off Key"

    New York Times: "Pandora Replaces Chief, Attempts to Reinvent Itself Midstream"

    Reuters: "Pandora Sends Out Bad Signal with CEO Change"

    Barron's: "Pandora Drops 9%"

    • 30 posts
    April 1, 2016 9:30 AM PDT

    I know the State of Montana's Tourism Bureau was advertising through Pandora two years ago, featuring outdoor recreation destinations.  I have not heard their ads airing recently so perhaps they were not happy with the results....or maybe the ads are just not coming to me anymore for some reason.