Social Media Value in Sales Promotions

    • 4 posts
    March 29, 2016 12:05 PM PDT

    Many times within our sales promotions we'll include Social Media as an "added value" to a package. We normally value it at $500 (we have two stations with Facebook pages that average around 4000 in reach per day, have almost 6,000 page likes total and about 51 clicks per post on average). I'm curious to know how you guys value your social media posts. Is there a formula used? Would you consider $500 high or low?

    I've attached our latest OneSheet to show you what I'm talking about.

    Thank you ahead of time for any feedback!