How To Tell If Your Radio Sales Compensation Plan Limits Your Gr

    • 37 posts
    April 6, 2016 7:38 PM PDT

    Here's two of several ways that - almost immediately - jump ad revenue:

    1. Give even the smallest market's advertisers millions of dollars in notarized results they can measure to the penny (it's been done thousands of times, it doesn't require more work and it keeps sellers focused on what they're supposed to be doing, but don't - but that's another conversation for another day).

    2. Another, is to examine success parameters of compensation structures that lift individual and sales team results. I did exactly what's in this link with three of my sellers and my sellers immediately jumped my radio station's overall retail advertising revenue by 15% - on what was already a mature revenue base - as it gave them the confidence to ask for more dollars, with more commercials, at higher rates.

    Don't take my word for it - look at what works