Our inspirational station offers their clients a special rate to participate in the Back to School Safety Tips campaign. We have written 10 different 45-second safety tips. Each sponsor can record his own tip, or just add his tag to our pre-recorded spot. The topics are:
In addition to sponsoring the tip, each client gets 10 30-second commercials during the two week campaign, plus 4 promos. We air a tip at the top of every hour, plus promos during the day. It's been very popular because it is affordable and it isn't a long term commitment for new advertisers.