Does your station reach an older audience?
Consultant Holland Cooke is bullish on Baby Boomers, arguing that they're the most lucrative market for many service businesses, who could be spending big bucks on your station, if you know what to pitch them.
Watch this short video. You'll understand why HC says "Gray is gold for radio!"
Prospects discussed include financial planners, lawyers, and real estate agents.
Feel free to share your experience with advertisers pursuing Baby Boomers. Cooke encourages stations to brainstorm all the ways you can capitalize on this lucrative audience.
