Happy Friday, everyone!
This afternoon I read an Inside Radio article that discusses why franchises and radio are a winning combination; the writer noted, "Local franchise owners spend one-third more on radio than the average local businesses or about $19,187 per franchise owner (individual franchise locations spend less)—and it’s increasing." Click here to read the article.
So we thought it would be interesting to find out:
What franchises are advertising on your station? What are your biggest challenges in working with them?
Looking forward to reading your replies!
