Hair Salon campaign ideas

    • 11 posts
    May 5, 2017 1:54 PM PDT

    Im looking for ideas for a small town Hair Salon, 1 of 5 in our town. They offer, highlights/coloring/cuts/treatments/styling/ perms as well as hair and body products for sale. They dont have an esthetician though. They are also just opening a bridal lounge... a room wedding party's can rent for more privacy that has a tv, lounging area and table, extra space to get ready and they get to choose from different food and drink options that come with the room rental.  Thanks for the help!

    • 19 posts
    May 10, 2017 12:53 PM PDT

    Are you looking for copy suggestions or for a package? For copy, I recommend that you create a bullet-point list of the things you mentioned above. Prioritize the list from most important to least important. Once you have the list, it's pretty straight forward to fill in the blanks between the list items. Add website, location, phone number, and you're close to home. Just make sure to repeat the most important item again towards the end.

    If that suggestion doesn't work for you, think about answers to these questions:

    1. What is the salon's "unique marketing advantage"?
    2. Why should someone choose them over their competitor?
    3. What is the primary objection a new customer might have to doing business with them? (Answer in advance)
    4. Why should a customer do business with them now?

    Some of the things you mention (food, drink, privacy) probably have appeal to some people. Do they have full packages with fixed costs? 

    If you haven't already signed them up, be sure to take a demo ad in to play for them. If you have, a demo ad is a good way to keep them interested.