On the RSC Facebook page, Dawn Szabo asks,
Dawn,
Here's an idea that is not another
promo or sale. Results are about
being effective. A big part of
becoming more effective is
making it easy for people to
remember how to reach your
client. Our comapany specalizes
in super easy to remember
phone numbers. My idea would
be to offer your client
1-800-MY-HOT-TUB.
Using this number would
accomplish three big things:
1. Better response/more calls from
ad resulting in more sales. See
data/studies here
Radio Studies Page
2. Because people can remember
the number they don't need to
search for it online and this
would help avoid potential
customer loss (see image below).
3. Better results would increase
the liklihood that your client
would continue to renew thier
advertising. (Hooray for you!)
If you ever need access to great
numbers please contact me. I
would like to extend the same
to everyone here on the Radio
Sales Cafe forum.
Thanks,
Bruno Tabbi
Ignition Toll Free
877-UNFORGETTABLE
877-863-6743 EXT 2
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