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Advertisers Who Are Also Competitors

    • 1113 posts
    September 7, 2017 10:59 PM PDT


         One of radio's competitors for ad dollars also happens to be one of radio's         biggest advertisers. 


    Comcast, the featured advertiser at this year's Advertiser Breakfast at the Radio Show in Austin, is among the top 30 users of radio advertising to promote their brand. You can read Inside Radio's report on that meeting here.

    Do you have any competitors who also advertise on your station?  Are they spending cash, or is it a trade for advertising services? How do you balance serving them as customers while attempting not to lose advertising business to them?