Friday Poll: How Much Does Your #1 Advertiser Spend?

    • 1373 posts
    July 12, 2018 6:03 PM PDT

    Happy Friday, everyone!

    Here is this week's poll question:

    How much does your #1 local, direct account spend on an annual basis, and how big is your market?  No need to identify the advertiser if you'd prefer to keep that private, just their total annual spending with you. We're hoping to get a broad snapshot of "what's possible."

    Looking forward to reading your replies!

    • 121 posts
    July 13, 2018 7:38 AM PDT

    Currently and personally $70,000 from a HVAC  co-op group.  Had another $70,000 HVAC dealer, but half was with our digital products which just dropped so now they are down to $50K for the year.      Both of these are getting 50% reimbursement credit with most of what we do from their wholesale supplier.

     

    Our top advertisers on the air are spending nearly $200K with one station and are in the financial planning business.

     

    WOWO is in market 115

    • 993 posts
    July 13, 2018 9:10 AM PDT

    Top account is spending $45-50K annually. Average of top 10 clients approx. $25K annually.

    Our market population of ~65,000 includes more than 30,000 college students, most of whom are here 9 months of the year.

    • 1373 posts
    July 13, 2018 11:10 AM PDT

    From Tom Klein: Our top account is $215,000. Our home county has 55,000 pop 12+. We serve 5 counties with a pop count
    of 400,000...all non-rated rural communities.