Forums » Friday Polls

Friday Poll: What Happened When a Client Stopped Advertising?

    • 1266 posts
    October 5, 2018 12:20 AM PDT

    Happy Friday, everyone!

    This week's poll question was prompted by our friend and sales trainer Phil Bernstein's latest blog post, When Is It Okay to Stop Advertising? Phil recounts a couple of memorable stories to make the point that "The day you stop advertising is the day that your customers begin to forget about you." You can read the entire piece here.

    So we'd like to know, What's your best story of what happened when a client stopped advertising?

    Looking forward to reading your replies!

    This post was edited by Rebecca Hunt at October 5, 2018 12:20 AM PDT
    • 182 posts
    October 5, 2018 11:12 AM PDT

    Dr. Bob Marshall cancelled a year after he died, so I can't really complain. But I do have a car dealer who ran 3 years on an annual with several Grace holiday packages as ad-ons. His CFO got mad at us when we ran inti a problem with the IRS and they impounded our payments. 

    I am still working on that. meanwhile, my wife and I have bought 3 cars from them so they should give some better consideration. I am still working on it. It may take a 4th car.