This week's Friday Poll Question is a two-parter:
1) How do you personally thank your advertisers for their business? (Thank-you notes? Cards at Thanksgiving or Christmas? Other specific gestures?)
2) How does your station management/ownership demonstrate appreciation to its advertisers, especially those who advertise every week? Does your station make it a point to say thanks to its advertisers in some formal way?
Please share your answers in the comments below. Thank you!
I wish we would have something else other than cards which we send out usually around Christmas. IF I see a client out for lunch or something like that I will buy their meal or drinks. I would like a little "kitty" fund to do that kind of stuff but we don't so I do it when I can.
Through out the year, we do some trade business for a few accounts that pay us in gift cards. Some of these businesses only do trade with media, others use it as a supplement to their paid advertising.
One example is DeBrand's Fine Chocolate that is a local company that has really good sweets. https://www.debrand.com/
They advertise for Christmas and Valentines Day on all 6 of our local stations all in trade. I got $16,000 in gift cards from them this year. We keep a stash of them and use some to buy Christmas gifts for clients, but I like to use them as surprise appreciation gifts to clients year round. Instead of handing them a gift card, I will usually buy something with the gift card to give them.
Our local Philharmonic is spending $25,000 in cash with me this year and I offered them a duplicate schedule for trade. A pair of tickets are worth $150 each and they make a nice gift too.
Scott,
Wow, you've got this nailed. Very nice to hear!
Great Advice, Jay! The extra inventory idea is one I'm going to push for our slower seasons as we have been "sold out" due to political this month.
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