I work closely with a Town Centre that does all their marketing through us and they spend a lot of money each year. I have been invited to attend a BID proposal meeting with a view to making this a Business Improvement District (full informatioon of this is widely available on the net). We are hoping to get in on the ground floor as media partners. I wondered if any of you guys work in such enviroments, and whether you have found it beneficial, if so, in what ways. Any and all feedback is appreciated.
This is a win win situation. You will find new clients that typically haven't use radio in the past and be able to group their marketing into a better campaign. A creative plan showing more traffic and goodwill will secure their budget.
David Schoolfield
Thanks for this feedback, it is much appreciated. I was pretty sure that this would be a good thing, and certainly wanted to get in on the ground floor, this just confirms it.
