Forums » Friday Polls

Wanted: Your Best Pro-Radio Slogan

    • 1098 posts
    October 24, 2019 10:46 PM PDT

    The Radio Advertising Bureau and radio station creatives, agencies, and jingle companies have given us some memorable pro-radio slogans and campaigns over the years, such as: I Saw It On the Radio - Radio Gets Results - Radio's All You Need - Radio Works - Get It On Radio (and Get It On!), to name a few.

    A few days ago, England's Radio Centre, the U.K.'s counterpart to our RAB, announced a new pro-radio campaign that invites advertisers to See Radio Differently, proclaiming The Future Is Hear.

    We thought it might be fun to enlist our members' help in compiling a collection of pro-radio slogans or taglines, that we might use in our on-air promos, marketing collateral, station presentations, etc.

    Have something catchy you'd like to contribute? Please share it in the comments below. 


    This post was edited by Rod Schwartz at October 24, 2019 11:14 PM PDT
    • 119 posts
    October 25, 2019 5:25 AM PDT

    I've used this for years:  Word Of Mouth Advertising With A Bigger Mouth

    • 1333 posts
    October 25, 2019 10:34 AM PDT

    From Gene Kuntz: WITZ FM is a full service Adult Contemporary station with lots of local news, weather and sports. Our slogan is: Everything you need every day.

    This post was edited by Rebecca Hunt at October 25, 2019 10:35 AM PDT
    • 1333 posts
    October 25, 2019 10:36 AM PDT

    From Christopher rolando I wrote this years ago and never used it:

    I woke you up every morning and went to school with you. I spent long summer days with you at the beach. I was there when you met that boy...and I was there when he broke your heart. We spent many nights together when you went away to school and I was there when you started your first job. I was there when you found the right man and I was there for your kids. I have been there your whole life. I'll always be there for you. I'm radio... providing the soundtrack to your life.
    • 1098 posts
    October 25, 2019 11:39 AM PDT

    With an obvious nod to Mars Candy's M&M's advertising from my youth, I've used this headline when positioning radio advertising vs. newspaper advertising:

    Radio. Gets In Your Mind.

    Not On Your Hands.