Radio Sales Café

Thoughts on determining a formula to price items such as website, streaming, data base? Hey I sold radio my entire adult life...That I can price! What about the other "Stuff"?

Hi Daryl! This is actually covered pretty well by John Potter in the RAB's CDMC course. You can find more details about the course at http://www.rab.com/public/academy/cdmc.cfm

I set a value and I stick to it. Our streaming sponsorship went unsold for the entire first year I started my gig because I was unrelenting in my willingness to accept anything less than what I felt was incredible access to our audience. After the first year of clients (and the radio sales team!) seeing I wasn't going to cave, we've had no problem finding annual sponsors to invest in the product at 100% of our asking price.

may I ask what was your asking price for your package and how many listeners you have? thanks

Lisa;

In our database currently we have 32,000 very active VIP's

The '09 sponsorship was $2500/mo based on '08 stats of 631,000 uniques streams.
Video pre-roll, fixed banner in the web player, lots of on-air sponsor tags, ROS banners, and they receive an :08 mention prior to the start of every local commercial break within the web stream.