Forums » Friday Polls

Friday Poll: What Christmas Promotion(s) Are You Doing?

    • 1335 posts
    November 15, 2019 12:40 AM PST

    Happy Friday, everyone!

    For this week's poll question, we'd like to know:

    What Christmas events/promotions are you doing this year?

    What special holiday sponsorships are you offering to advertisers?

    We'd love to hear the details and look forward to reading your replies!

    This post was edited by Rebecca Hunt at November 15, 2019 12:42 AM PST
    • 2 posts
    November 15, 2019 7:51 AM PST

    I would love to hear any new ideas as well!!  Same old Holiday Greetings.  Need some fresh ideas.  Thanks in advance!!

    • 1111 posts
    November 15, 2019 6:06 PM PST

    Our stations invite advertisers to record short holiday greetings from the business, e.g., "Hi, everyone. This is (Name) from (Business) wishing everyone a Happy Thanksgiving here on Hits 104.7 (or whichever station they're on)" 

    These short greetings replace and monetize our usual station IDs or liners, and the number of advertisers participating at Thanksgiving and again at Christmas makes it a fun change of pace. They actually sound good, adding to the sense of community we expect in small market radio.

    We offer several variations for both holidays on one, two, or three stations and they bring in decent money, using no more airtime than would normally be devoted just to station imaging.

    • 1335 posts
    November 15, 2019 6:42 PM PST

    From David Rockwell, WHGL, Troy, PA:

    Attached is the Christmas Package we use on Wiggle 100. We have 74 sponsors as of today and the list is growing. Have done this promotion for 20 years.  At one time one of the area banks put up the Grand Prize money.

    • 1111 posts
    November 15, 2019 6:47 PM PST

    David, this is quite good. Thanks for sharing it!

    • 1335 posts
    November 16, 2019 5:48 PM PST

    From Robert L. Hunnicutt III via the RSC Facebook page: Shop at Home for the Holidays... giveaway gift cards from local merchants.

    • 22 posts
    November 22, 2019 6:48 AM PST

    Thanks for sharing ideas!  on the Christmas Money Tree, what is "bonus commercials on the GOC"?

    • 1335 posts
    November 22, 2019 10:25 AM PST

    I just emailed David for clarification, and this is what he wrote back: "We run Bonus on 'The Golden Oldies Channels,' 2 AM stations that we have."