Forums » The Round Table: Brainstorming & Problem-solving

Radio vs. Online - 2 excellent articles

    • 1120 posts
    November 21, 2019 10:32 PM PST

    If you're running into situations where local businesses are flirting with online advertising instead of buying your station (how foolish of them), you'll appreciate the insights in these two recent articles:

    1)  From The Correspondent, this warning that online advertising is poised to become the new "dot-com bubble."

    2)  From the U.K.'s Campaign Live, some insights from "Crushing It" entrepreneur and marketer, Gary Vaynerchuk, who has some good things to say about radio.