Radio Sales Café

Happy Friday, everyone!

In a recent Inside Radio article, How Station Data Is Greasing Radio's Sales Wheel, Paul Heine writes, "From website visitors and station app users to contest winners and newsletter readers, radio stations collect a fountain of data about their listeners every day. Increasingly this data is sorted and analyzed to churn out insights to help grease the sales wheel. At stations in markets of all sizes, data is helping account execs secure meetings with a prospect, upsell an existing advertiser or retain clients ready to bolt for the latest shiny marketing tool." He then goes on to discuss how several different media companies are analyzing data and garnering insights from it (read the entire article here).

So for this week's poll question, we'd like to know:

How does your station use listener data to drive sales?

Looking forward to reading your replies!

This post was edited by RSC Administrator at February 21, 2020 2:55 AM PST

nope... not at all.  we use written and record testimonials from area business.  it's in their own words and is more factual and powerful than any quessed-a-mate!