Radio Sales Café

There are only so many things to say about an ambulance chaser attorney. "Don't sign anything from your insurance company" "get all that you're entitled to" "what about the medical bills, time from work?" kind of stuff....I'm looking for maybe a "heart felt" personal message from an attorney with some emotion to it.....and I'm strugglin....wonder why...LOL....
Does anyone have anything different to help me out with.....Thanks!

if you want something heartfelt and personal, why not persuade the client to voice his/her own commercial with that very kind of message? Ask the client to sit with you and answer questions like : what makes you unique from the others in this field, how or what do you do to provide a "personal" service, what part of your service is most important to you, get examples and content and use that. Nothing more honest and heartfelt than that. Good luck hope that helps!

Yes it does..........thanks very much! Kathie

I like Marissa's response. You could also create some impact by getting him to "tell a story" by talking about a specific case where he was able to be the "hero" to his client.

Try not to use words that sound like cliches because even when they are true... they sound fake or false.

I could hear an attorney relating stories, as to a friend, about things he's tried that he's not particularly good at - a sport, perhaps; gardening; playing an instrument; water skiing; writing an ad even...

But he found one thing he liked. Discovered he was very good at it. And made it his life's work.

From here he could talk about specific cases, examples, illustrations of his passion and success.

Not for everybody, to be sure. But perhaps for one of your prospects it would work.

Rod , Loved your idea and hope it works for me . I have the most perfect attorney for this and it may sell her to the idea of radio. Thanks

Well, if it does - come back and post the ad(s)! :>-r.

Mx: Plaintive, caring You've been injured in an accident. You hurt. The doctors can't exactly pinpoint the pain. And you're worried about your job since you still can't work. Mx: Determined, serious Dewy Cheatem and Howe understands your problem and can help. We have a staff of 50 lawyers in real expensive suits who will make life a living hell for whoever was involved in the accident, whether they were guilty or not.... O.K. The second paragraph needs work. ;-)

I don't know how to help an "ambulance chaser," but are you absolutely sure that's who you are helping? A good attorney isn't interested in suing everyone, they are far more concerned that their client gets what's fair, in other words "made whole again," without the displeasure of a law suite. A commercial tactic might be "nobody plans on being in an accident or injured on the job, but bad things happen to good people." If you've tried to work things out and found no one willing to co-operate, then call the law offices of ______. The lawyer you talk to isn't going to tell you to sue anyone, but they can talk to insurance companies, employers, etc in your behalf and effectively explain your situation. Often, a simple call or letter can make a huge difference. If your finding that you're simply asking to be take care of for something that was clearly not your fault and no one is listening, call the attorneys that get results. Contrary to popular belief, we try to avoid law suits and get you a settlement that's fair. Talk to us and see the difference. Your first consultation is free.......

RSC member Jan Liverman posted this in today's Friday poll thread, but since it concerns attorneys, I thought I'd copy and paste it over here: Don't know what kind of market you are in, we are a small market A/C, mostly live all day. I have a pair of local attorneys who have been on with me for over 2 years. What I offered them was a live Q & A with our morning show team every other Friday. We call it "It's The Law". Occasionally they have a topic, always current, never boring, but most questions come from listeners who can ask anonymously through our website or from call in during the show. The guys are young-ish, funny, down to earth and their show is wildly popular with our listeners, and they say they can hardly handle the increase in business. A small schedule comes with their Q & A and they pay about $2,000. a month and have for over 2 years. As you know, two of the special "gifts' of an attorney are, the gift of gab and they love the sound of their own voice! If you can't do live, you could do recorded, maybe something 2-3 minutes and of course it would have to be a prepared subject or could be questions submitted through your website.

I have had a personal injury attorney on the air with me just about a year. His message focuses on stories of cases that he has worked on or still currently in the process that may relate to someone listening. What I have my client do is come in to the studio to talk about stories or interesting cases that he has worked on; it is set up like an interview. The raw material is then edited and cut into segments in which I can use for stories or points to make to a prospective listener. I use his voice in combination with a consistent announcer voice, consistent music and we always have a tagline and the main meat of the message that always stays the same. His messages are getting great response from both professional and personal colleagues and he is working on 4 cases directly resulting from his branding campaign on two stations. One case he is currently working on is in his words, "huge!" in which he is working with multiple people who are highly recognized within the community. His message is the truth, from the heart and he delivers on what he says he will do. That is key. The fact the attorney himself is telling listeners about what he does and how he will help does help build trust and familiarity over time. Let me know if you have any additional questions. I will try and send you the commercials

How about a testimonial from someone he/she has helped. Get them into the studio with an unscripted script (interview style) and let your production crew work there magic through the edit process

Those are neat spots, Kimberly! Thanks for posting them.

Kimberly:

First of all, welcome to Radio Sales Café - it's great to have you join us! (Do you work with Dave Doetsch, perchance? :>)

Secondly, thanks for sharing these ads. Well done! Good story-telling, natural pacing, no fat. I'm not surprised these ads are working well for him.

Every time I see the Attorneys section of the Yellow Pages - all those big, expensive full-color ads right next to their competitors' big, expensive full-color ads - I shake my head in disbelief that individuals with as much on the ball as they're supposed to have would be wasting their money like that.

A campaign like your client's establishes familiarity and credibility well ahead of the need, so that when the triggering event occurs, your listeners have already decided who they want to call, and aren't reduced to flipping a coin to pick someone at random out of the phone book.

Bravo, Kimberly!

Hi Rod,

Yes, I work with Dave Doetsch.

My client does have an ad smaller in comparision to his counterparts that he still wants to advertise his estate planning service though his radio campaign has nothing to do with that side of the business. I feel that though he has taken almost all of his budget and put into radio, he still feels the need to be in there (not just a bold listing) with some sort of an ad. I think with him branching out into radio, hopefully soon, other attorneys will take notice of the success.

Hello Kimberly,
I found your posting of the two spots for the Kerley Law office this morning, while looking for ideas to "chase" local lawyers......can you get permission from this firm to use these spots as "samples" to share with local law offices via an email campaign I am working on?
David Weldon
Deer Creek Broadcasting
Chico, CA
[email protected]

I am just now reading this post. We are actually working on getting a testimonial. A few of them actually. We have layed the ground work for the stories we have told over the years and now have results for those stories. yay.

I am meeting with him next week. I will be sure to ask him. Please feel free to email me at [email protected] directly.

Thanks very much..........Kim......Attorneys are a category well worth going after in our area, there are lots of em.

We're always getting in trouble in Monroe ! Kathie