For those of you who sell Major League Baseball (or other sports) what are you doing for those customers?
We presold our MLB inventory and we have been just doing a run of schedule for them with bonus spots to make up for no baseball but as the likelihood that the season gets canceled as a whole we are brainstorming ideas to keep those dollars without giving away too much.
Anyone doing any creative for their sports sponsors?
Andrew, our friend Jay Mitchell, publisher and editor of the Small Market Radio Newsletter graciously gave us permission to share the annual sports edition of his newsletter; he collected the input of many broadcasters on ways to generate and/or recoup sports dollars this year. You can read it here.
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