Forums » The Round Table: Brainstorming & Problem-solving

MLB Advertisers

    • 2 posts
    June 17, 2020 6:22 AM PDT

    For those of you who sell Major League Baseball (or other sports) what are you doing for those customers?

    We presold our MLB inventory and we have been just doing a run of schedule for them with bonus spots to make up for no baseball but as the likelihood that the season gets canceled as a whole we are brainstorming ideas to keep those dollars without giving away too much.

    Anyone doing any creative for their sports sponsors?

    • 1376 posts
    July 23, 2020 11:24 PM PDT

    Andrew, our friend Jay Mitchell, publisher and editor of the Small Market Radio Newsletter graciously gave us permission to share the annual sports edition of his newsletter; he collected the input of many broadcasters on ways to generate and/or recoup sports dollars this year. You can read it here.