Forums » The Round Table: Brainstorming & Problem-solving

Looking for ad ideas for an AC business

    • 1410 posts
    March 5, 2021 11:58 AM PST

    RSC member Gracie Dinsdale writes,

    Hello! I need some inspiration for a locally owned AC company. The wife likes to do the commercials herself. Any ideas? Thank you!

    • 3 posts
    March 5, 2021 2:02 PM PST

    AC, meaning Air Conditioning Company?

    • 1120 posts
    March 5, 2021 2:51 PM PST

    Gracie, Gracie, Gracie....P L E A S E....Write a spot for your client that starts out:

    "Corpus Christi, sometimes I think you're just full of hot air! (long pause)   ...but we can fix that right now!"

    If your station format permits it, you might even consider pitching a schedule of 10-second spots (once or twice an hour throughout the day) that begin with that line and end with the best single point of contact—web address or easy-to-remember phone number.  That, all by itself, would make a memorable, durable ad campaign.